We offer CASL (Canadian anti-spam law) legal advice, including how to comply with its express and implied consent, sender identification and unsubscribe mechanism requirements. We also help clients with CASL compliance, due diligence, structuring and maintaining distribution lists and CASL compliance programs.
CASL is also often relevant when running contests or other types of promotions in Canada, including if electronic distribution lists will be used to market the contest/promotion, the contest/promotion will include the collection of e-mails for marketing unrelated to administration of the promotion, if participants’ e-mail addresses will be shared with third parties (e.g., related entities or affiliate marketers) or participants are encouraged or required to “share” information about the promotion with friends or family (e.g., for bonus contest entries).
Given the potentially severe penalties for violating CASL, which include administrative monetary penalties of up to CDN $10 million, it is important for those running contests or other promotions in Canada to ensure that they comply with CASL for electronic marketing related to a promotion.
CASL Compliance Checklists and Precedents
In addition to our CASL related legal services, we also offer lawyer prepared CASL compliance checklists and precedents. For more information and to order, see: CASL Compliance Checklists and Precedents.
Our CASL compliance checklists and precedents are an excellent way to efficiently mitigate risk and avoid common CASL-related issues, including relating to express consent requests (including on behalf of third parties), sender identification information for commercial electronic messages (CEMs), CASL-compliant unsubscribe mechanisms, B2B related exemptions and types of implied consent, documenting consent and maintaining and scrubbing electronic marketing/distribution lists. We also offer a template CASL corporate compliance program.
Each of our Canadian CASL compliance checklists and precedents includes practical overviews to comply with the particular CASL requirements, related templates and compliance checklists.
For more information about CASL, see: CASL (Anti-spam Law), CASL Compliance, CASL Compliance Errors, CASL Compliance Tips and Contests and CASL.
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CANADIAN CONTEST & ADVERTISING LAW SERVICES
We are a Toronto based competition and advertising law firm that offers business and individual clients efficient and strategic advice in relation to Canadian competition and advertising laws, including contests/sweepstakes and other types of promotions. Our experience includes advising Canadian and U.S. clients in relation to Canadian contest/sweepstakes, advertising/marketing and competition/antitrust laws.
For more about our contest/advertising law services see: here
To contact us for Canadian contest or advertising law advice see: here
For more information about our firm, visit our website: Competitionlawyer.ca